GMB powers “hardware stores near me” searches), and submitting answers to Alexa Answers, an open-source platform which allows people to add responses to questions which Alexa isn’t able to answer.
Other ways to gain voice results include: adding schema (recipe schema is particularly useful if you own a food & drink website), optimising your Google My Business listings for location-based queries (e.g. A study conducted by Rabbit & Pork, using our Voice Search Ranking Report, showed that around 75% of the time, if you own the featured snippet, you own the voice result that gets read out. Gaining Google’s ‘Answer Box’ results and other types of featured snippets is a great starting point. So, what can you do to help your website own that answer? When you perform a voice search, you’re only given one answer. The main difference, of course, is that when you perform a web search, you’re usually offered ten or more organic sitelinks to choose from, as well as several search ads. Many of the strategies you employ with your website’s SEO can also benefit your voice search visibility. Voice search optimisation breaks down into two core areas: building voice-friendly content and creating voice apps, commonly known as ‘actions’ or ‘skills’. But are we using them to their full potential? And how can we leverage the rise in voice search for our or our clients’ businesses?
All the evidence suggests that voice assistants are becoming an integrated part of our daily lives. Over 30% of smartphone owners use voice commands on a daily basis, and a quarter of UK households now own a smart speaker. If you have ever asked Siri to open a mobile app, checked the weather with Alexa before leaving the house, or asked your Google Assistant for directions, you have used voice search.
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